Your job, as an advertiser, is to cut through the noise and stand out with a message that’s relevant, different, and effectively represents your brand. So what does it take to make a good ad? As you’ll see in the commercial examples below, there are a few common traits the best commercials all share: A good commercial is memorable.įrom “Wassup!” to “Where’s the Beef?” the most successful commercial ads have a way of ingraining themselves in your memory (whether you want them to or not!) Today’s average urbanite sees some 5,000 commercial messages in a single day. Though TV’s market share has dropped as many viewers cut the cord, internet advertising has ensured video ads are more popular than ever. Since the very first television commercial ran - for $9 - more than 75 years ago, TV advertising has grown into a $75 billion/year industry.
